My Brand Identity
How can I create an authentic personal identity that is thoughtful, curious and distinct?
What are my values?
I did an in-depth brainstorm to identify what I'm all about as a designer:
- Intelligent, well-considered design → Thoughtful
- Insight-driven → Curious
- Unique concepts and ideas → Distinct
The Journey
Monogram → Swallow → Hummingbird
My initial monogram explorations didn’t feel right. I needed something dynamic, living and warm that people could connect to. Linking to my love of nature, I sketched some Swallow icons, one of my favourite birds. On reflection, this didn’t convey ‘distinctness’ as there are many similar-looking species. This lead me to ask: So what bird is truly distinct?
The Breakthrough
A hummingbird fits the bill perfectly:
- Thoughtful by design -> Specially adapted for consuming and conserving energy efficiently.
- Distinct from other species -> Instantly recognisable. Also the world’s smallest birds, and the only ones that can fly backwards.
- Curious -> Have a relentless energy for exploring their surroundings.
Personal Resonance
Hummingbirds also bring back fond memories of my travels in the Western U.S., where I enjoyed seeing and photographing them:
